BU 442

Marketing & Society

Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J