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BU 442

Marketing & Society

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Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

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Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

BU 442

Marketing & Society

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Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

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Examining how marketers can develop sustainable marketing strategies by gaining an indepth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anticonsumption, brand resistance, cause marketing, consumerism and ethical marketing are studied. Prerequisites: BU362 Co-requisites: BU432 Exclusions: BU492J

BU 442 Prerequisites

BU 362 (Min. Grade D-) and BU 432 (Min. Grade D-)

BU 442 Leads To

No Leads To Information Available

BU 442 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

Course Schedule